Social media outperforms the paper press for the first time as a source of information in the US
It was only a matter of time, and it has happened. According to a study by Pew Research conducted between July and August 2018, in the United States, social networks win the game for the printed press on paper, for the first time, as the most used source of information.
Do not confuse this sorpasso, however, with news websites, whose use among Americans has grown from 28% of the population of 2016 to 33% of 2018. Faced with this growth, the reading of the citizens of the printed newspapers they have dropped from 20% to 18%, while social networks have taken that witness and gone from 18% to 20% of the population.
Pwe Research
Television continues to reign, although its decline is enormous. From 57% of 2016 it has gone to 49% in 2018, and as we will see now, its position is seriously endangered when the younger audience is taken into account.
The generation gap is more evident than ever in the sources of information
At a general level, the progression of the different sources as time passes is very interesting, but it is even more so if the information is segmented by age. Thus it can be seen that the hegemony of television is such by the two bands ranging from 50 to more than 65 years.
Pew Research
As we see, the behavior of the young audience has nothing to do with the public well into adulthood. In that sense, social networks reign with 36% among the public between 18 and 29 years, the considered millennial. Next, nine points behind, the information received through news websites. In that group, the printed press only has a share of 2%, and it is curious to see how radio and television is very close, with 13% and 16% share respectively.
Offered by Vodafone
Have we killed television?
As the age advances, the use of tele grows. In the following scale, from 30 to 49 years old, it is doubled and it is the second one after the online news, which reaches 42%. Social networks are reduced to 22% below the radio (29%). The written press also grows to 8%.
The aging of the population keeps the use of television as a source high, but its decline and that of the printed press is evident
In the next slot, from 50 to 64 years old, TV shoots up to 65% of use, being the source clear, over 28% of news and radio sites. Social networks decrease to 14%, and the written press rises to 18%.
81% of those over 65 receive news from television, expressing as no group the reality before the Internet and social networks. In that sense, 39% are still informed by printed press. The radio also continues high, with 30%. The webs if they manage to get a hole, and the 28 also reads news from them. The testimonial variable (although less than the printed press among young people) are social networks, which are only consulted by 8% of adults of the third age.
Do not confuse this sorpasso, however, with news websites, whose use among Americans has grown from 28% of the population of 2016 to 33% of 2018. Faced with this growth, the reading of the citizens of the printed newspapers they have dropped from 20% to 18%, while social networks have taken that witness and gone from 18% to 20% of the population.
Pwe Research
Television continues to reign, although its decline is enormous. From 57% of 2016 it has gone to 49% in 2018, and as we will see now, its position is seriously endangered when the younger audience is taken into account.
The generation gap is more evident than ever in the sources of information
At a general level, the progression of the different sources as time passes is very interesting, but it is even more so if the information is segmented by age. Thus it can be seen that the hegemony of television is such by the two bands ranging from 50 to more than 65 years.
Pew Research
As we see, the behavior of the young audience has nothing to do with the public well into adulthood. In that sense, social networks reign with 36% among the public between 18 and 29 years, the considered millennial. Next, nine points behind, the information received through news websites. In that group, the printed press only has a share of 2%, and it is curious to see how radio and television is very close, with 13% and 16% share respectively.
Offered by Vodafone
Have we killed television?
As the age advances, the use of tele grows. In the following scale, from 30 to 49 years old, it is doubled and it is the second one after the online news, which reaches 42%. Social networks are reduced to 22% below the radio (29%). The written press also grows to 8%.
The aging of the population keeps the use of television as a source high, but its decline and that of the printed press is evident
In the next slot, from 50 to 64 years old, TV shoots up to 65% of use, being the source clear, over 28% of news and radio sites. Social networks decrease to 14%, and the written press rises to 18%.
81% of those over 65 receive news from television, expressing as no group the reality before the Internet and social networks. In that sense, 39% are still informed by printed press. The radio also continues high, with 30%. The webs if they manage to get a hole, and the 28 also reads news from them. The testimonial variable (although less than the printed press among young people) are social networks, which are only consulted by 8% of adults of the third age.
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