Instagram is testing special accounts for creators and influencers

Instagram is already the natural home of many influencers, creators of high profile content and celebrities, so the audiovisual social network does not want to miss the opportunity to build loyalty by offering them a much more useful experience.

 

With this goal in mind they are testing, as The Hollywood Reporter has advanced and have confirmed Instagram's responsible in the news, special accounts with specific tools to better control their communities.

The new profiles, which are currently being tested by a small group of users, include quality filters for direct messages, access to data on the number of people who follow or not their account and the option to manage who can contact them and who can contact them. what way can they do it?

The creation of this type of account for high-level users, joins the announcement made by Instagram in November: a new profile design is falling.

A new aspect of our accounts that will focus on reducing relevance to followers counters and accounts in a row, show more action buttons such as follow, send a message, write an email, find addresses or start a reservation, and change the order of the photo and profile name.
Instagram, acquired by Facebook in 2012, is used daily by more than 500 million people around the world

Ashley Yuki, Instagram Product Manager, explained that the new test accounts revealed during the last few hours represent an improvement in the experience that the most influential and well-known have in the social network. Basically, he says, because they use the social network that turns them into a business and, to achieve it efficiently, they need some personalized tools that will be provided in a short time.

Although there are no specific dates, it is expected that both the new user profile design and the new accounts dedicated to notable creators and influencers will be launched during the next year 2019. Instagram, acquired by Facebook in 2012, is used daily by more than 500 millions of people. 

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